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Documentaries online
In China, as elsewhere, many documentaries now find their audiences on video platforms, where a trailer can reach hundreds of thousands of viewers in days. Comment sections and bullet comments let viewers react in real time, and debates about a film can spread to other social media. This brings attention and also risk. Viewers sometimes identify the people or places in a film and seek them out; personal details can spread quickly; and people who agreed to be filmed for a small project can find themselves at the center of national arguments. Filmmakers increasingly blur locations, check every shot for identifying details, and post statements asking audiences to respect their subjects' privacy. The trailer's reception changes how 苏小雨 and Alex edit. From here on, the residents' safety comes before the film's reach.