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Spanish television and the series boom
Spain has become one of Europe's great producers of television drama. Since the late 2010s, thrillers, period dramas and comedies made in Spain have been watched across the world on streaming platforms, and some have become global hits. The industry is concentrated in Madrid but films all over the country, and Galicia in particular, with its fog, coastline and fishing villages, has become a favorite setting for crime series, a genre sometimes nicknamed Galician noir. The success has side effects that connect to Alex's job. Villages where popular series are filmed can see sudden waves of visitors, a phenomenon called set-jetting or turismo de rodaje, which brings money and also crowds, rising rents and irritated residents. For a consultancy that works on rural development, it is a real case study: an opportunity for an emptied village, and a risk for one that wants to stay a village. Two habits of Spanish viewers are worth knowing. Dubbing, el doblaje, has a long tradition in Spain, dating back to the 1930s and reinforced under the dictatorship, and many Spaniards still watch foreign films and series dubbed; Spanish dubbing actors are a respected profession, and the same voice may accompany a Hollywood star for decades. At the same time, watching in versión original con subtítulos has grown fast among younger and urban audiences. And the etiquette of spoilers is as strict in a Spanish office as anywhere. The verb is destripar, and the threat Carmen makes, if you spoil it I'll change your password, is the kind of joking menace colleagues use to keep the peace. A safe rule: ask where someone is up to, ¿por dónde vas?, before saying anything at all.